If you’re a new business in the eyelash or brow industry, social media is a powerful tool that you can’t afford to ignore. But what are some of the benefits of social media marketing and how can you use it to grow your business?
Benefits of Social Media for Beauty Businesses
As a local beauty business, one of the main benefits of social media is that it allows you to create a community around your brand. This is especially important in the eyelash and brow industry where customers are always looking for new places to get their lashes and brows done. With a simple page, people can discover your brand, send messages, book appointments, and even leave reviews. Over time, this is an effective way to build relationships with your customers and create a loyal following.
In addition, social media provides an opportunity to show off your work, which can attract new customers who may not have heard of your business before. With lash and brow services, it’s important to have strong before and after photos to show the transformation that your work can provide. Posting these photos on social media is an ideal way to get new clients interested in your services.
Since most people use social media, you’ll find that this is the most common method that people will message you or leave reviews. It’s important to be active on social media, responding to messages and comments promptly. This will show your potential clients that you’re professional and attentive, two qualities that are important in the lash and brow industry.
If you don’t use social media, you’re missing out on a powerful marketing tool. People won’t discover your services, they will contact competitors rather than you, and you’ll find it difficult to build a loyal client base. Get started on social media today and you’ll soon see the power it has for your business.
Best Social Media Tools
When it comes to growing a local business, there are few marketing tools more powerful than social media. If you’re not using it to promote your lash and brow business, you’re missing out. But which platforms should you choose? Perhaps most obviously, Facebook is an excellent option for lash and brow businesses. It’s one of the most popular social media platforms with nearly three billion active monthly users worldwide; in terms of your local business, Facebook offers a way to connect with potential customers near you. Best of all, it’s free to set up a Facebook business page and start marketing your brand.
Not only can you post about special offers and services, but you can also utilise the messaging system while also advertising. Facebook Ads is a tool that allows you to create and target ads specifically to people who have interests related to your business; for example, if you advertise an eyelash extension service, you can target ads to women aged 18-24 who live in your city.
The key to success on Facebook (or any social media platform) is to be active, post often, boast about taking online beauty courses from Islash Boutique, and engage with your audience. If you can do this, you’ll soon see the power of social media for your new business. Since the beauty niche relies on visuals, you can also experiment with Instagram and even TikTok to reach new audiences. Post pictures and videos of your work, behind-the-scenes content, and even promotional offers to attract new clients.
Don’t forget to ask happy customers to leave reviews on your Facebook Page and Google Business listing. These reviews will not only help improve your ranking in search results, but they’ll also give potential customers the confidence to book an appointment with you!